Dealership Application 2026
Start your journey with India's best EV company.
Who We Are
Pioneering Electric Mobility
Ather Energy, founded in 2013 by Tarun Mehta and Swapnil Jain, is a leading Indian electric vehicle manufacturer. We revolutionized the market with the Ather 450X and 450 Plus.
Establishing an Ather Energy dealership means becoming part of a progressive movement. You will sell state-of-the-art scooters and play a key role in sustainable transportation.
Our Mission
To accelerate the adoption of electric vehicles in India by building the best ecosystem, including charging infrastructure and high-performance smart scooters.
Our Vision
To be the leader in the smart electric vehicle industry, defining the future of mobility with innovation, sustainability, and customer-centricity.
Our Electric Fleet
Designed for the future.
Ather 450X
The Super Scooter
Ather 450 Plus
Reliable Performance
Ather 400 XS1
Collector's Edition
Efficiency
0-80%
in 3.35 Hours*
- Check charge status remotely via App
- In-built auto cut-off & surge protection
- Hassle-free home installation
Connected Intelligence
A 7” LCD display for everything you need to see on your ride - from navigation to incoming calls to nearest charging points.
Google Maps Navigation- Music & Call Control
- Ride Statistics App
Dealership Process
1. BOOKING
2. INSPECTION
3. VALUATION
4. COMPLETION
Benefits of Dealership
- Growing Market: EV sector is booming in India.
- Strong Brand: High customer trust and recall.
- Full Support: Training, marketing, and tech.
- Profitability: Attractive margins and ROI.
How to Apply Online?
- 1. Visit Website: Use this official portal.
- 2. Fill Application: Provide accurate personal details.
- 3. Submit Plan: Outline strategies.
- 4. Screening: Initial review by team.
- 5. Site Visit: Evaluation of location.
- 6. Approval & Training: Signing & Setup.
Profitability & ROI
An Ather Energy dealership can generate significant income, with estimates suggesting a minimum of ₹1 lakh per month in profit.
Key Earnings:
- Dealer Margins: 8%–12% on ex-showroom price.
- Distributor Margins: 18%–25%.
- Loan Commission: 3%-5% on financed amount.
- Accessories/Spares: 15%–20% margin.
Investment & ROI:
- Investment: ₹50 Lakhs to ₹80 Lakhs (Infrastructure).
- ROI Timeframe: 24 - 30 months.
Visit Head Office
FAQ
Reviews
"Excellent support from the backend team. The ROI is fantastic."
- Rajesh, Bengaluru"Customers love the product. The 450X practically sells itself."
- Amit, Delhi"Transparent dealership process and great margins."
- Priya, Pune